Australia

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Australia - Hybrid
Ten Weeks
Seed to Series A

A ten-week equity-free accelerator program for Seed and Series A (or equivalent) Australian startups building AI&ML-driven platforms and products.

The Google for Startups Accelerator: Australia connects founders with the best people, products and best practices to help them grow, with Google’s AI&ML technical expertise and global networks to support startups success.

Find out more
People seated at a table, enjoying a meaningful discussion.
Australia - Hybrid
Ten Weeks
Seed to Series A

Applications are now closed

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About the program

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About the program

A global series of programs
Each cohort of 10-15 startups comes together to tackle technical challenges that can help grow their businesses through a mix of remote and in-person, 1-to-1, group learning sessions, and sprint projects.

Dedicated expert help
Founders outline the top technical challenges for their startup, and are paired with experts from Google and the industry to solve those challenges and grow their business.

Specialist deep dives
Accelerators include deep dives and workshops focused on product design, customer acquisition, and leadership development for founders.

Cloud program offerings
Eligible participants receive up to $350,000 in Google Cloud credits, dedicated support from startup experts, technical training and access to key industry events. Find out more.

Additionally, participants are eligible to receive 30 days of free Cloud TPU access through the TPU Research Cloud program to accelerate their open-source machine learning research. Find out more.

Key benefits

  • Equity-free support

    Equity-free support: For duration of program.

  • Mentoring

    Dedicated mentoring from Google teams.

  • Training

    Exclusive invitations to technical bootcamps hosted by Google where offered.

  • Access to experts

    Access to Google's network of industry experts.

  • Google product credits

    Eligible startups receive product credits.

  • Early access

    Access to new Google products and tools as relevant.

  • Strategic support

    Support on company and product strategy.

  • Technical project partnership

    Work hand in hand with experts from Google on your biggest tech challenges.

Entry criteria

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Entry criteria

  • Startups demonstrating traction, ideally between Seed and Series A stage
  • Building a scalable product or service with a significant total addressable market and defensible growth model
  • Deeply technical, preferably leveraging technologies like machine learning and AI
  • Commitment from CTO and/or technical roles to participate and engage in required program sessions
  • We are committed to building accelerator classes with great startups, and encourage applications from all qualified startups

The Accelerator had a really good mentor system, which gave us access to some great people within Google. Coming off the back of that 12 weeks we had much more clarity and focus.

Pip Bingemann Cofounder, Springboards

Frequently asked questions

Why should I apply to Google for Startups Accelerator: Australia?

The Google for Startups Accelerator: Australia aims to level the playing field for startup founders and communities to succeed, connecting them with the best of Google. By taking part in this program, you can connect with the right people, products and best practices to help your statup grow.

Who should apply?

The accelerator targets Seed and Series A technology startups using AI/ML. These startups should be based in Australia and demonstrate traction, ideally between Seed and Series A stage. They are building a scalable product or service with a significant total addressable market and defensible growth model. There is commitment from the CTO to participate and engage in required program sessions.

Who should not apply?

This program is not suitable to non for profits, government agencies, businesses engaged in illegal activity or businesses which have existing employees of Google.

I'm the founder of my company but I am non-technical. Can I take part?

Yes - please do! You will also need your technical co-founder to join the program to ensure the team benefits from the technical AI support provided.

Do you take equity or a fee to be a part of this program?

The Google for Startups Accelerator: Australia is equity-free for all participating startups. Please note that we do require all founders (CEO and CTO) and appropriate team members to be available to join all elements of the program.

I am not based in Sydney for the in-person events - should I still apply?

The Accelerator is a hybrid program, Google can support interstate applicants to attend Bootcamp days and Demo days in-person.

What are the criteria to receive product credits, and what does "eligible for product credits" mean?

Startups must meet specific criteria to be eligible for Google product credit offerings. To learn more about the Google Cloud credit eligibility requirements, please visit the Google Cloud startup page.

I have never used Google products before - am I still able to apply?

Startups familiar or new to GCP will benefit from joining the program through personalised support from Google Engineers. Our aim is to help you solve your technical problems and to leverage the best possible cloud-based tools and services.

How does the program operate?

The Accelerator features a small cohort of AI startups that come together to tackle specific technical challenges that can help grow their businesses. Offerings include an in-person bootcamp at the Sydney Google office, 1-to-1 mentoring, group learning sessions, and sprint projects.

Tailored, expert help
Founders outline the top technical challenges for their startup, and are then paired with relevant experts from both Google and the industry to solve those challenges and grow their business.

Specialist deep dives
In addition to mentorship and technical project support, Google for Startups accelerators include deep dives and workshops focused on product design, customer acquisition, and leadership development for founders.

How does the Mentoring system work?

The Accelerator offers internal Google experts and external industry leaders to help startups solve specific business and technical challenges. Mentorship usually consists of 1:1 sessions, held in-person, or virtual. Sessions focus on a specific business need which aligns with the mentor’s area of expertise. Mentors can offer support in a range of business areas, from helping founders to set and achieve goals, to scaling to new markets.

What happens once the program has finished?

When you finish the accelerator program, our goal is that you have solved specific technical challenges through the support of our Google engineers; and through the support of our people, product and growth mentors, feel empowered to pitch, raise funds and grow at scale.

Does the program culminate in any final event - like a pitch competition?

At the end of the program, startups will take part in closing celebrations and Demo Day. Founders will also have the opportunity to share their startup/products with cohort-mates, Google senior leaders, members of our investor mentor network, and other teams around Alphabet. It is mandatory for each startup to participate in Demo Day. For inspiration, you can watch one of our global Demo Days here.